About Sheena – Power Up Your “YOU” Factor With Sheena

Email Sheena@healthmattersfitness.com

Email Sheena@healthmattersfitness.com

Muscle Activation Techniques™ (MAT™)

Is MAT Right For You?  Let’s Talk!  Schedule your 1-on-1 phone consultation for Muscle Activation Techniques™, please sheena@healthmattersfitness.com                                           or texting or calling (403) 620-9663 to have a conversation if MAT™ is right for you.

New Client MAT™ Consultation & Assessment Bookings – NEW CLIENTS – (45-60 minutes) $139/SessionPlease use this link – Click Here To Book A New (MAT™) Client Consultation & Assessment Session

MAT™ Bookings – RETURNING CLIENTS – Subsequent Muscle Activation Techniques Session™ (60 minutes) $125/Session – Please use this link – Click Here To Book A Subsequent Muscle Activation Techniques™ (MAT™) Session

MATRx Bookings (90 to 120 minutes) $200/Session – Available Upon Request.  All clients must be prequalified prior to booking MATRx sessions.

MAT PostcardMAT™ differentiates itself from other techniques because it never attempts to directly lengthen or change the muscle by stretching, heating, kneading, or foam rolling. MAT™ is not trying to “relax” muscle and instead tries to “activate” the muscle so that your body is better prepared to handle the forces that come from exercise and everyday movements.

Each client is treated as an individual with their own muscular weaknesses and compensation patterns. MAT™ does not diagnose or treat pathology and works to improve a muscle’s contractile capabilities and the resulting range of motion and strength of that muscle/limb.

Once neuromuscular integrity is restored you will be stronger, more flexible and accelerate the healing process to get back to doing the things you love to do!

Now it’s time to play!

MAT™ is a different approach to help the body.

More Details:  https://muscleactivation.com/about-us/what-is-mat/

Source: http://www.muscleactivation.com/about/mat-faq/

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Sarah H

Client Success Stories & Testimonials

Muscle Activation Techniques Client Success Story – Llew Edwards


Muscle Activation Techniques Client Success Story – Susan Schalin


Client Success Story - GG









Client Success Story - Belinda

Client Success Story – Belinda

Client Success Story - Cheryl

Client Success Story – Cheryl

Client Success Story - Elaine

Client Success Story – Elaine

Client Success Story - Judy

Client Success Story – Judy


“I was training for my very first half marathon and found as my running distance increased so did the pain in my knees, to the point I was worried I would not be able to cross the finish line. I tried other forms of treatment which gave me some relief but did not alleviate the pain completely.  I had nothing to lose and decided to something different, Muscle Activation Techniques.  After only a couple of sessions with Sheena and MAT, I experienced less pain as a result of my treatments, not only in my knees but my back and neck as well! Sheena introduced me to the biomechanics of gait and how the body moves, I am now much more confident in my distance training.  As Sheena said every session, her job was to make me more stable and not treat the pain.   With the help of my treatments, I was able to cross the finish line at the Nike Women’s Half Marathon in San Francisco, my goal was achieved! I will be using MAT to help me get through my next half marathon in June, thank you Sheena and MAT!”

– Sarah H – Recreational Runner


“Sheena introduced MAT to me about a year ago and it has been amazing. She explained to me that my body had been compensating for the weaker muscles and worn down the stronger muscles. Sheena did a complete overall body assessment to find out where my weaker muscles were and did MAT treatments on those muscles.  She essentially ‘woke up’ my muscles so they would start working.  Immediately after each treatment I notice a difference.  Because of MAT I am a more efficient runner and I am able to prevent most injuries.

Sheena also provides me with isometric exercises that I can do at home, in between treatments, to strengthen and encourage my lazy muscles to ‘wake up’ and start working.  I encourage everyone to try MAT!  It really works!!”

– Joelle C


“I started personal training sessions with Sheena just over a month ago and in this past month she has giving me a new sense of hope and belief, that anything is possible with a little bit of motivation and confidence. Sheena is someone who genuinely cares about you and your success. It is nice to have someone on your side that has been where you are and knows how hard it can be, but is proof that anything is possible if you stick your mind to it and don’t give up. She makes our session fun and interesting she is someone you can connect to as a friend and will be lifelong support.”

– Rose D


“I have known Sheena Denscombe for almost 3 years now and she has provided me with Personal Training and MAT sessions.

Sheena is extremely enthusiastic in her approach to fitness and wellness and has a very engaging personality. Her abundance of knowledge in the areas with which she works is so comforting. Sheena is a very supportive, encouraging and caring individual which I find to be extremely important when working closely with a trainer/therapist. Each time I meet with Sheena I feel as though I am leaving with confidence and information regarding our session. She is very clear on the work she will be doing and ensuring that I understand.”

– Jamie D


“Caring – Sheena is always willing to listen, give you a hug if you need one and some very good and sensible advice.

Witty – Sheena is witty and fun to be with, again I would go back to being caring as really really enjoy talking to her

Pleasant – Sheena is great to be around with, she makes you feel very confident about yourself …. “YOU CAN DO IT” is one thing I always get from her and makes me feel I am totally capable to doing the impossible like climbing the tallest mountain in the world, if I have Sheena to Coach me through it.

I love her personality, her ability to make people feel comfortable and the ease with which she can make you do anything………”

– Nargis S


“Caring- Sheena took a real interest in women who are a little older.  We are a special group because of a history of injuries in our life and she designed our programs with thoughtfulness, how to make adjustments for injuries, watching to make sure we were doing our exercise with proper alignment and giving us a pat on the back when needed.  I have improved my fitness in many ways.  I am more limber, I feel stronger, have more endurance and my joints are less troublesome. Thanks for taking the interest in us!

Knowledgeable – Sheena has given me so much in terms of understanding exercise and how good body mechanics while exercising can prevent injuries.  She has a wealth of knowledge that is imparted in all of the sessions that I have taken.  She weaves her knowledge of Muscle Activation Techniques, running, cycling and personal training to another level and has helped me improve my overall fitness, and maintain it.  I know I am in good hands.

Fun- Sheena makes exercising fun and helps us maintain a sense of humour when the going gets a little tough.  I do feel relaxed when exercising with Sheena because she can relate to some of the issues we all have and I feel she really understands what we are going through from her own personal experience.”

 – Gail L


“I first met Sheena two years ago after my best friend convinced me to “try” a free training session with Sheena and see if I liked the service she was providing.  It was a plutonic love at first session.  Sheena helped me to set goals in regards to my health and fitness and I continue to set new goals and achieve these goals with her help.  Sheena is a trainer that motivates through humour in a relaxed and safe environment.

The first year of our training I wanted to get back into the favourite jeans, feel healthier and have increased energy levels.  Well, I was able to do just that and in that year I was able to fit back into my favourite jeans, my energy levels returned and I competed in my first marathon where I shaved 15 minutes off my best times.

This year my goals with Sheena have changed.  For a long time I warned Sheena (I think sometimes she thought I was joking) that I did not want bigger arms or a bigger neck, I needed to be leaner, this always made Sheena laugh and our training sessions that much more fun and enjoyable.  This year I have decided that I wanted to build muscle and achieve bigger arms and a nicer back!  I don’t think anyone was happier about my new goals then Sheena, we had managed to lose most of the fat, I was lean and now ready to build muscle.  The results are already showing and I am more comfortable now on the beach then I have been in years, I know this sounds like a cookie cutter testimonial but it is the truth!

Working with Sheena has been a very positive and powerful experience.  Sheena’s high energy and positive attitude is infectious and there is nothing better than getting up at 6 am to meet her.  It is never a chore, and I never want to miss a session.  Sheena is encouraging and always looking for new ways to train people.  In two years I have NEVER done the same workout twice, and I train 3 days a week!  always a surprise and always fresh.  Sheena is a powerful motivator as professional trainer and as an informal life coach.”

Cody McDonald


June 4, 2008

“Bikini Boot Camp has had the pleasure of working with Sheena for the past 2 years!  Her dedication to her clients and the company has made her a valued Bikini Boot Camp team member.  In her short time with us she has gained admiration and respect from both her colleagues and her participants and has gained a strong following as a trainer.  Sheena has gone above and beyond our expectations of her as a trainer.  She exudes what we stand for as a company and has been a delight to work with.”
Lindsay Nealon, DC

Qualifications, Certifications & Memberships

At Health Matters Fitness, we truly believe we can help you best by ensuring we remain current on the latest trends and techniques in fitness.  To uphold this commitment, we maintain memberships to the leading fitness organizations and are constantly improving our knowledge base through courses and certifications.  Helping the human body move better is our passion and the more we know, the more we can help it become your passion as well.MATRX website logo information


2nd 3rd certrifications
last 4 certifications

Our History

In the beginning…
I was 175lbs when I got married in June 1995. In about a year, I had gained 75lbs – without realizing it, I had blossomed into 250lbs.

Depression & Medication…
5 years, my life was affected by serious depression that was only controlled with high doses of medication.  While the meds worked for awhile… I wanted to see if there was another way.  So, with the help and support of my physician, my husband and my family – I made the decision to slowly take myself off the medication.  It was then that I started to introduce physical exercise as a replacement.

Suddenly, I couldn’t breathe…
I was laying in bed one night when, suddenly, I couldn’t breathe.  I was sure I was having a heart attack!

Though I had made the decision to implement exercise into my life, it was then that I truly realized my health was at risk.  I knew that the excess weight I was carrying was causing me to feel this way… I needed to make a lifestyle change.

3-2-1. GO!
The day I started my weight-loss journey!

Finding the right combo…
After many years of different trying the “Quick Fixes” and “Fad Diets”, I realized that exercise AND diet need to be in my program – I hired a nutritionist.

I found passion…
Combining a good nutritional diet and steady exercise I had already lost 15lbs – but I wanted more.  At 235lbs, I decided to add running to my exercise program – I was hooked!


My First Marathon!
Three years after I thought I was having a heart attack at 250lbs – I ran my first marathon!  I was 40lbs lighter at 210lbs and was keeping it off!

“Fit Ball for Fun & Fitness”
From humble beginnings – with the help and support of my friends… Health Matters Fitness is created and our first group fit ball classes began!

Coaching a Swim Team – but not in the water!
Health Matters Fitness becomes the Land Coach for the Killarney Synchronized Swim Team for their 2006 training season.


Proud and Honoured!

Sheena-TNT-Spirit-AwardTeam In Training created an award in my honor called the “Sheena Denscombe Spirit Award“.  This award goes to people in the Team In Training program who go above and beyond giving back to the program.

It is about loving what you do, be passionate about what you do, believing in what you do.  It was in extreme honor for me to be receiving this award, never mind having it named after you.
(I honestly thought I had to be dead to get one!)

Hired on as Boot Camp trainer!
Became a trainer with “Bikini Boot Camp” – not your typical personal training experience!  The programs are created specifically for women by women.

2004-2008 Ups and downs…
I’m no different than anybody else – my weight has fluctuated between 210 lbs to 190 lbs for the past 4 years depending on my activity level and my will-power.

December 14, 2012 Down-down-down…
I have always hated clothes shopping and would buy clothes & bring them home to try on. One shopping trip, I bought my usual size 16 pant, brought them home only to find they were “falling off” me.  I exchanged them for a size 14… to my surprise, my husband said they still “hung” on me.
Off I went to buy my first pair of size 12 pants in 30 years.
What a feeling!!!

Jan-2008 In the News…
Movers & Shakers – an online article written by “Nexen” staff shares my experience and personal involvement with “Team in Training”.

Back To School
Learning Continues! Start September 10, a long and hard journey begins. Muscle Activation Techniques 10-month course where traveling once a month to Denver, CO along with homework and practical work when at home between the course.


Oct-2010 Quoted in the San Francisco News

NIKE 2010 S.F. marathon: Spirits high, but soaked
October 18, 2010 |By Carolyn Jones, Chronicle Staff Writer




July 18, 19, 20, 2011 Final Exam! Two Day Written & One Day Practical
After many hours of learning, traveling, practical, the final exam for the Muscle Activation Techniques Internship has finally arrived!  Sore hands from writing!  After many tears of joy, the exam was done! Wow…I did it!

July-2011 CTV Athlete Of The Week

CTV Athlete Of The Week July 22\’11 Sheena Denscombe

Dynamite drills from TNT coach For her years of tough training and dedication to coaching, Sheena Denscombe is the CTV Athlete of the Week for Friday, July 22, 2011




Sept-2011 GRADUATED – Muscle Activation Techniques™ (MAT) Specialist!!!  






January-2012 Accepted the Goofy Challenge

In January 2012, I accepted the challenge to raise funds for the Leukemia & Lymphoma Society of Canada and completed the Goofy Challenge in Disneyworld.  Donald Duck Half Marathon Saturday – 21.1K; Mickey Mouse Full Marathon Sunday – 42.2K = Goofy Challenge = 63.3K.  What an amazing event!

One of the proudest moment of my life!!!

Goofy Challenge

May 2014 Muscle Activation MASTER Level Specialist – Graduate!


One of the proudest moments of my life! After hard work and dedication to the industry that I love, I achieved the MAT Master Level Specialist designation.

MATRx Foot & Hand Certified Specialist

MATRx Foot & Hand Certified Specialist

Start Date:  September 2014

Completion Date:  August 2015








November- 2017 MATRx Full Body Certified Specialist GRADUATION

MATRx Full Body Certified Specialist

MATRx Full Body Certified Specialist

Start Date:  January 2016

Graduation Date:  November 2017







A day to celebrate! An Achievement I will NEVER forget! #PRIDE

A day to celebrate!
An Achievement I will NEVER forget! #PRIDE

A special thank you to Greg Roskopf, the founder, and developer of MAT®. 

Thank you to my table partner, and friend, Christopher Verdi, of Core Restore®.  Your patience, knowledge, and friendship over this period of time is and was more than appreciated and I will never forget it!  Thank you!

Thank you to all the MATRx assistants, my classmates, the MATHQ staff, my Denver host family and most of, my dear husband for helping me to make this dream a reality!

September 24, 2018 – YYC White Hat Volunteer

YYC White Hat Volunteer

Giving back to the world!  Weekly, on Thursdays, I am volunteering my time at the Calgary Airport as a White Hat Volunteer.  I have always wanted to be one and after speaking with a volunteer, I realized I needed to do it.

Did you know, you do not have to be retired to volunteer as a YYC White Hat Volunteer?  Now you do!



Endorsements and Links

Muscle Activation Techniques
As a client for MAT:  MAT looks at muscle tightness as a form of protection in the body. Weak or inhibited muscles can create the need for other muscles to tighten up in order to help stabilize the joints. MAT gets to the root of pain or injury by addressing muscle weakness rather than muscle tightness. This helps to restore normal body alignment, thereby, decreasing pain and reducing the risk of injury.

Interested in becoming a MAT Jumpstart Trainer or Specialist:  Go to MAT Educational Page and find out more details on the upcoming educational programs coming to your area.  I would be more than happy to help you with any questions you may have about the program, send your questions to sheena@healthmattersfitness.com

Shawna L’Heureux Leading Holistic Skin Care Specialist
Shawna L’Heureux is a leading holistic skincare specialist who combines skincare with an in-depth knowledge of nutrition.  Shawna currently owns and operates ZEN MOUNTAIN FLOAT + WELLNESS is Kimberley’s newest wellness destination.  To find out more details, http://www.zenmountainfloat.com/

Jaden Sterling, Intuitive Business Coach
A leader in the New Thought field of the Law of Attraction and Manifesting.  Jaden has developed a fabulous online program called Stocks 4 Freedom Money System which walks you through your personal relationship with money to money management and finally investing in the stock exchange to make money.  From a personal point of view, I have gone from worrying about money to being excited about investing in my future!  I HIGHLY recommend this program!  It has been worth the financial investment!





Health Matters Fitness, Inc. 

Located in beautiful North Calgary, Alberta, CANADA in the area of Harvest Hills in our home-based studio.


Book Service

About Health Matters Fitness and Sheena


Email Sheena@healthmattersfitness.com Facebook: https://www.facebook.com/HMFyyc/ Twitter: https://twitter.com/SheenaHMF Twitter: https://twitter.com/SheenaDenscombe Instagram: https://www.instagram.com/sheenahmf/

Email Sheena@healthmattersfitness.com
Facebook: Health Matters Fitness, Inc. 
Twitter: SheenaHMF
Twitter:  SheenaDenscombe
Instagram:  sheenaHMF

We offer the following services:
~ Muscle Activation Techniques MAT® Client Treatments
~ Specialized MAT® Personal Training Programs (Clients must be current MAT Clients to qualify for this type of training)
~ Running Programs
~ Weight Loss Programs
~ Business Coaching and Mentoring
~ Small/Large Group Training Programs
~ Motivational Seminars and Lectures

Why I Started Health Matters Fitness

One night while lying in bed, I realized that my breathing was seriously impaired with my excess weight.

I remember thinking if I don’t do something now…
…I won’t live to see my 40th birthday.

I had started going to the gym and, while I was losing weight, it was extremely slow.

In the spring of 2002 a friend of ours convinced Kevin to sign up for Melissa’s Road Race 10 km.  Kevin and I both tried running together, but for some reason, I hated it.

I always used the excuse:

“I can’t run because my knees are bad”.
Doesn’t that sound familiar?

Now, years later,Sheena Photo MAT I’m healthier, happier and I firmly believe…

~ the difference between try and triumph is a little “umph” ~

HMF NEW LOGO - July, 2012